Pricing Examples
Here are some pricing examples designed to help you better understand the dynamics involved.
Unit Pricing Example
Item: Jif Peanut Butter Store: Wal-Mart Jar #1 Number of ounces: 40 Cost: $4.98 Cents per ounce: 12.5 ($4.98/40 ounces) Jar #2 Number of ounces: 28 Cost: $3.68 Cents per ounce: 13.1 ($3.68/28 ounces) Comparison Jar #2 13.1 cents/oz. Jar #1 12.5 cents/oz. 0.6 cents Jar #1 is the better deal Tip: Sometimes the unit price is not displayed, so you should carry a calculator. |
Buy One Get One Free Example
Item: Hellman's Mayo (2) Number of ounces each: the same Stores: Wal-Mart and Publix Wal-Mart (everyday price) Cost each $3.98 Total cost $7.96 ($3.98 x 2) Publix (BOGO sale price) Cost each $5.25 Net cost $2.63 $5.25/2 (One is free) Summary Wal-Mart $3.98 Publix $2.63 Saving $1.35 each Despite the fact that the Publix everyday price was 32% higher than the Wal-Mart price ($5.25 vs. $3.98), Publix still had the better deal! |
Buy One Get One Free Example with Manufacturer's Coupons
Item: Hellman's Mayo (2) Number of ounces each: the same Stores: Wal-Mart and Publix Wal-Mart (everyday price) Cost each $3.98 Total Cost $7.96 ($3.98 x 2) Publix (BOGO sale price with coupons) Cost each $5.25 Cost for two $5.25 (one is free) Less coupons $2.00 Final Cost $3.25 for two Cost each $1.63 Coupons used: Manufacturer's coupons: two $1.00 coupons Note: Publix allows you to use one coupon for each item despite the fact that one of the items is free. Summary Wal-Mart $3.98 Publix $1.63 Saving $2.35 each This example shows the considerable power of the BOGO sale. Publix is hoping that you will stay and purchase everything you need. But unless it's on sale at Publix, you're going to pay much less at Wal-Mart or Target. |
Buy One Get One Free Example with Manufacturer's Coupons and Store Coupon
Item: Hellman's Mayo (2) Number of ounces each: the same Stores: Wal-Mart and Publix Wal-Mart (everyday price) Cost each $3.98 Total Cost $7.96 ($3.98 x 2) Publix (BOGO sale price with coupons) Cost each $5.25 Cost for two $5.25 (one is free) Less coupons $3.00 Final Cost $2.25 for two Coupons used: Manufacturer's coupons: two $1.00 coupons Publix coupon: One $1.00 coupon if you buy two Final Cost each $1.13 ($2.25/2) Note: The practice of using both manufacturer's coupons and an in-store coupon (or coupons) is called stacking your coupons, or just stacking. Summary Wal-Mart $3.98 Publix $1.13 Saving $2.85 each or a saving of 72% ($2.85/$3.98) over Wal-Mart's everyday price This example illustrates how the addition of an in-store coupon to the already super BOGO with manufacturer's coupons deal creates an unbeatable price. NEXT: Using Coupons |